Started by Karl Steinmeyer in 2012, Badass Helmet Store was initially a passion project that eventually turned into a cool way to share his passion for motorcycles with hundreds of thousands of riders. Karl bought his first novelty helmet at a Biker rally (effectively a $20 piece of thin plastic) and used that helmet to cruise around the parking lot as a kid. It needed a few stickers to complete the look, so Karl bought a “I GET SHIT DONE” helmet sticker. Karl says it still describes him perfectly to this very day. Starting and building this motorcycle helmet store was a fun and wild ride.